Impacts of Social Media Marketing Essay

With the emergence of internet-based social media it has made it possible for people to communicate with thousands of other people around the world about products and the companies that provide these goods and services to them. Accordingly, the impact of consumer to consumer communications has been tremendously heightened within the marketplace. Many people would argue that social media is a hybrid element for promoting a company and its products, considering that in the traditional sense it allows companies to speak directly to their customers, while in a nontraditional sense it enables customers to talk directly to one another. The information, timing, and volume of social media-based conversations that occur between consumers are outside of a managers’ direct control. This goes against any traditional integrated marketing communications where there is a high sense of control from the manager. Thus, it is the managers’ responsibility to learn how to shape a consumers discussion in a manner that is consistent with their organizations mission statement and performance goals (Kerin, Hartley & Rudelius, 2009). Traditional Marketing Traditional marketing techniques involve direct mail, trade shows, television, radio broadcasting and social events which are still very prevalent and are still heavily used by many companies around the world to market products and the services offered by their companies. Marketing through television provides companies mass exposure to a wide array of individuals with a mass message. Many businesses don’t realize that television can often be one of the most cost-effective forms of advertising. The advantages of television are that it has everything needed to catch the attention of your projected audience: audio and visual. Community based television stations which are often looking for advertisers and are more willing to accommodate advertisers because of a less rigid schedule. Newspapers and classifieds are becoming increasingly popular and is a great way to target clients at a reasonable cost. The yellow pages have become a commonplace for companies who want to locate their specific business needs. Another way for businesses to market is with brochures, these are a great way of advertising a business. Depending on the type of business, brochures can be extremely useful. For a business that is in the industry of travel or tourism, brochures are a must, and there are multitudes of places where they can be displayed for customers to view. If a business is in a different type of industry it may be a little more difficult to find locations to display brochures, except to use them in mail drops, as handouts at trade shows and conventions, or for a direct mail out to potential customers. If a company is a manufacturer or supplier, it will need to provide their brochures to a distribution network. Brochures are a great way to market, but a company should make sure they are a cost-effective use of your time and investment, and if a company is going to produce brochures, they should know ahead of time how and where they will distribute them. Social Media Marketing Social media marketing represents low cost tools that are used to combine technology and social interaction with the use of words. These are typically internet based. Social media gives marketers a voice and allows them to communicate with their current customers and potential customers. Companies are able to personalize their brand and it gives them a way to spread their message in a relaxed and conversational way. Many people used to think Facebook was just for teens and young adults. Companies did not see much value for the social media site. That is all slowly changing though. Several companies are using Facebook to market their products and are seeing great success. Consider the following statistics provided between September 2008 and February 2009 the number of Facebook users between the ages of thirty five and forty four increased by 51%, user among the ages 45-54 jumped up 47 % and user ages 26-34 increased by 26 % more then half of Facebooks 140 million users are out of college. Clearly, social media is no longer just for the college student. Facebook is used as a marketing tool because it is easy to gain new clients, promote new products and services while offing deals and sales and staying in touch with your customers (Zarrella , 2009). Social media can be used to provide an identity for the products and services that a company has to offer. It can also create relationships using social media with people who might not otherwise know about a company’s products or services or what our companies represents. If a company wants new customers and retain their current ones they must establish a good relationship. Social media can be used to associate one’s self with their peers, which could be serving the same target market. It could also be used to communicate and provide an interaction with the consumers a company is looking for. Conclusion There are many advantages to using social media as a marketing tool for a company. However a company cannot just depend on social media alone to market their company, they must integrate it with other vehicles of marketing. While social media can create awareness for a company, it may not be the right form of advertising for a company. Companies must be consistent with any form of marketing that it chooses to use. The role that social media plays in the marketing of a company is to use it as a communication tool that allows a company access to those interested in their product and makes the company visible to those who do not know what services and products a particular company has to offer. It can be used as a tool to create a personality behind a company’s brand and create relationships that otherwise may never have happened. Social media cannot only create repeat-buyers for companies, but also customer loyalty. The fact that social media is so diversified and it can be used in several different ways, ways that best suit the interest and the needs of a company shows that it is a good source of marketing for any business (McAdams, Neslund & Zucker, 2008). The form of marketing that a company uses really comes down to what type of audience the company is trying to attract and what they can ultimately afford to spend on adverting and marketing for the company. Any of the marketing techniques work a company just has to be consistent with the form they choose to use. Social media marketing is the way of the future and is not going to go away anytime soon. References Zarrella , D. (2009). The social media marketing book. Kerin, R. A., Hartley, S. W., & Rudelius, W. (2009). Marketing. (9 ed.). McGraw-Hill/Irwin McAdams, T., Neslund, N., & Zucker, K. D. (2008). Law, business, and society. (Ninth ed.). McGraw-Hill/Irwin.

An Analysis of Emily Dickinsons Poem, Because I Could Not Stop for Death

In Emily Dickinson's poem, I can not stop death, treating death as a gentleman, he surprisingly visits Dickinson and takes her to a trip to eternity ( See page 24). Ironically, we all know that death is a gentleman, but we all know that this is the opposite. In the second quarter, they all started a slow and calm journey. We are driving slowly, he does not know how to rush (I.5). You can see the silence of the scene where they are located. Dickinson understands the seriousness of her situation here, she forgot everything. Emily Dickinson's poem I can not stop dying Out of Emily Dickinson's poem Can not stop dying represents a reflection of the speaker against death. This poem focuses on the concept of life after death. The background of this verse reflects the approach of death, death is kind and considerate. Through immortal promises, fear is removed, and death not only becomes acceptable, but also is welcomed. - Analysis of Emily Dickinson's I can not stop dying The poets of the 19 th century have written many themes. The general topic is death. Death theme happens in various ways. Emily Dickinson is one of many poets who uses death as the theme of her poetry. In her poem I can not stop death Death is depicted as a gentleman who makes the talker an eternal journey. Since I can not stop death, I was declared Emily Dickinson's most famous poem. This poem reveals the acceptance of calm death of Emily Dickinson. She portrayed her death as a gentleman and she was surprised at her visit. Emily depicts everyday scenes as life cycles. Her metaphor is exploring death in a fictional way, but her line often contains as much uncertainty as meaning. Life and death are oriented forever and are considered not so important in the eternal framework. - Emily Dickinson, using symbolism, was able to create a theme with the theme I can not stop death. . We travel with the speakers and guide us through life, death and other stages. In this poem the symbol we first encountered is de ath. At their conference, the lecturer is dying as if he is the boss who is at the meeting.

Travel Trade Essay Example | Topics and Well Written Essays - 1750 words

Travel Trade - Essay Example The confidential information regarding his profession is also exposed. Though several technological steps have already been taken to track the lost device but future can only say how far such technological adoptions have been effective. The domain of data security mainly focuses over protection of data both at the personal and professional arena. On one hand the information technology boom has contributed in a great way by helping an individual receive access to the required data, but there is also a high chance that utilization of such information will happen in a wrong manner. Both for law makers as well as administrators, it is becoming increasingly tough to put a stop over the ongoing process of data exploitation. While reflecting over the pervasiveness of such breach of data security, American Bar Association has reflected, â€Å"Every week brings another headline decrying the latest large scale data compromise. Payment card accounts, social security numbers, and even medical records, all are fundamental building blocks used by malicious hackers to facilitate identity and financial fraud.† (American Bar Association, 2008, p.1) However, as the modern organizations have become conscious about incidents of such unwanted intrusions in their database, those also have come up with different defense mechanisms. Though such steps have not been able to stop the incidents of data exploitation entirely, they have made the task a lot tougher for the hackers. Execution of such task becomes easy for them if they avail access to the confidential information through such lost or stolen devices while a person is traveling. Thus, the travel tourism industry is facing one of the major challenges regarding security of a traveler in the way of facilitating data security. The greatest barriers before tourism industry to provide complete data security to the travelers are the casual approach towards protecting their personal information and lack of enough care

Homeland Security Assignment Example | Topics and Well Written Essays - 2500 words

Homeland Security - Assignment Example I chose to study the New Town High School because this is the school that my daughter attends. She is involved in a number of the school activities, both curricular and co-curricular ones. Besides, this school is in my community and my neighbors’ children attend the same school. For these reasons, any security threat to the school is also a threat to our community; hence it is our responsibility to oversee the security of the school Interviews I interviewed the school principal, a teacher, a parent from the parent teachers’ committee, my daughter, and a junior student. The school principal has a good knowledge of security issues that the school faces, and takes part in formulation of policies that are instituted to address the issues. The teacher has been a member of staff for four years now and his interaction with both the students and administration enables him to access information from the two sides. The parent from the parent teachers’ committee has been a member of the committee for three years now. She interacts with students through her daughter who is a student in the school, and with teachers and faculty in the board. Being a parent in the school, she is concerned about the security issue of the school and lives in the same community the school is in and will give valuable information. My daughter is currently a senior in the school having attended it for the past four years. She actively participates in the school functions such as drills enabling her to interact with other students in an informal capacity, thus being able to pick up any useful information. Lastly, I will interview one junior student who, just like my daughter, participates in a number of activities in the school. The names of the two interviewees are withheld for obvious security reasons. Interviewer: Mr. Principal, could you please tell us the greatest challenges to security and safety of students and staff in the school. Principal: The greatest security chall enges are the manmade threats such as terrorist threats, arson, computer malware, and unprofessional conduct. This is because while we are able to predict and control or prevent natural disasters, we are not able to easily detect and prevent manmade threats because of their malicious intents. The school’s intelligence services are not so sophisticated to get hold of malicious plans beforehand, thus prevention is difficult. Interviewer: What measures has the administration put in place to keep the school safe from natural disasters. Principal: When constructing the premises, we ensured that they were away from fault lines that could lead to earthquakes. We are in constant touch with the meteorological department for any updates on looming disasters. With the break of avian and swine flu, we increased the stock in our clinic with sufficient equipment to detect and treat such pandemics. Besides, our hygiene standards are good with qualified personnel to keep such sanitation outb reaks away. Interviewer: Your school comprises a majority of black students. How are you able to ascertain that they are not a security threat, especially with respect to drug and gang activities. Principal: We are in the process of instituting a full time intelligence service with the help of the Department of Homeland Security. So far, we just look out for any strange activity among the students and investigate. Interviewer: What

Critically evaluate the major characteristics of the Chinese style of Essay

Critically evaluate the major characteristics of the Chinese style of management and how it differs from traditional western management styles - Essay Example Most people under the Chinese management styles do receive instructions or duties from the managers though their. In the western part people work like managers since of the two –way communication they use while making decisions. While in China people have to be managed together with the managers due to benevolent father system. The Chinese management style is benevolent father where the parent will have to supervise the children on everything that needs to be done. The parent system of management believes in the discipline and the attention to details and manages the people at a micro level. This means that the benevolent manager spends a lot of time caring for the personal welfare of the employees, incase of conflict the benevolent system will have to solve the conflict in amicable manner. The benevolent system is regarded as part of the job to supervise all the employees in the organization. According to Michael (1996), the Chinese style of management is different from the t raditional western management since the western emulates managers who are resourceful democrat. This means that if one is the manager one will set the vision and strategy for the business but the company will have to empower the subordinate to execute. Western style of management encourages two –way communication with the employees and allows bottom decision making. In terms of working hours, the management style of Chinese is still different from the western traditional style of management. Ilan (2003) states that the economy of China is growing at a breakneck pace and long working hours for the employees is normal in business. The attitude towards time management and work is highly considered in China where an employee will have to work for so many hours and expected output should be high. Life balance is very different in China and the traditional western management style. Western

How do you see the MBA degree contributing the applicants achievement Essay

How do you see the MBA degree contributing the applicants achievement of management progression in his or her organization - Essay Example This strategy is based on his real analysis of the market conditions. Having done his homework, he then implements the strategy in actual sense. He works hard and takes all the efforts to succeed. This in turn helps the organization to be successful and achieve its targets. The MBA degree imbibes the habits of success in the candidate's psyche, which he/she keeps on implementing where he/she goes. The candidate learns a lot about finance, which helps him understand the prevalent economic conditions of not only his organization but also the whole market. He also learns about professional organizational practices, which he implements in his organization. He learns about the general human behavior patterns and tackles his subordinates, his colleagues and bosses in proper manner without hurting anybody even in a slight manner. The candidate learns about leadership qualities and develops those qualities in him. He leads the organization by an example making it highly successful. He keeps all his colleagues and subordinates happy and creates ample opportunities for them. At the same time he also sees that his organization contributes towards the social causes. There are clear signs of confidence on the face of applicant who has finished his MBA. His attire is carefully selected and face cleaned is shaved and smile on it makes his presence pleasurable.

I wrote it in Assignment Criteria Essay Example | Topics and Well Written Essays - 2000 words

I wrote it in Assignment Criteria - Essay Example It is therefore in the light of this that this essay will be looking at the interrelationship between the relationship between politics and the media coupled with how the technological age is overtly or covertly facilitating the developments being witnessed today. In doing this, the essay will assess ongoing trends in the media industry with the view of using them as the basis to make deductive analysis leading to inferential conclusions about what that holds for global politics. The twenty first century has ushered humankind into a dispensation of unbridled technology driven developments that was hitherto highly unthinkable in our annals. Kellner (2002), cites the advent of the computer that ushered in the radical information technology dispensation, the usage of multimedia technologies and a host of others as the brainchild behind the evolution of the so-called rise in the â€Å"information society† which in the view of some observers is very synonymous with the rising trend in globalization (Castells, 1996). Still within this context, Best & Kellner, (2001), studied the trend in media development in the twenty first century then came out with compelling truisms that alludes to the fact that among other things, the new dispensation has created the platform to overcome major unconstructive differences, facilitation of dialogue that have also seen the renewed participation and integration of the traditional global south into the mainstream of the inte rnational political economic environment. It is also worth stating that thanks to the wind of liberalization blowing through the so-called â€Å"information society† the former crude structures that defined the establishment of social organizations and the conduct of political activities have steadily crumbled giving way to a refreshing move towards modernization. Evidently, today’s landscape can be described in all certainty as an innovative hybrid of