Attitude Of Young Adults Towards Drinking Milk In Pkaitsan Essay

Relatively small quantities of milk can provide a significant proportion of daily nutrient requirements for all age groups making it nutrient rich relative to its energy content. In addition to its contribution to nutrient intake, increased milk consumption has also been linked to reducing the risk of numerous health problems such as osteoporosis, cancer, cardiovascular disease, type 2 diabetes and obesity. Milk therefore makes a significant contribution to the human diet through provision of the macro-nutrients, vitamins and minerals. An analysis shows that young adulthood, 68% of females and 53% of males had calcium intakes lower than the recommended level of 1,000 mg/day. Milk in urban areas is accessible to common consumers in two ways: loose, unprocessed milk and packed, processed milk. Each has its own price regimen. Unprocessed milk passes through the middle persons before it reaches the urban retailer. Dairy companies are also part of the marketing structure. Small local companies have milk supply contracts with ‘dodhees’. Agriculture is the largest sector of the Pakistani economy, contributing 23 percent to the GDP and involving 42 percent of the total labor force. Livestock is the largest of the various agriculture sub sectors. Milk is the largest commodity from the livestock sector accounting for 51 percent of the total value of the sector. The farm gate value of milk is estimated to be more than Rs. 390 billion. Pakistan is the third largest producer of milk in the world with a total production of 28 billion liter of milk a year, whose value is more than that of the combined value of wheat and cotton, from a total herd size of 27 million. Milk contains ingredients necessary for the growth and maintenance of human body- proteins, fats, carbohydrates, vitamins and minerals. Milk and milk products form a significant part of the diet in many countries and a substantial part of food expenditure goes on milk and dairy products. In the quest for national food sufficiency, researchers in Pakistan have focused almost exclusively on production related disciplines and have overlooked the important allied areas of quality and yield. Quality it seems has consequently become the most forgotten aspect in almost all stages of food production, processing, distribution and consumption. This research attempts to study consumers’ attitude of young adults toward drinking milk and further to devise strategies that how the attitude of consumer could be changed or formed to incite them to drink more milk , research will be followed with theory of reasoned action model (TRA) , defined as to determine consumer beliefs associated with the consumption and drinking of milk and subjective norms (reference group importance ) and motivation to comply evaluation for milk consumption attitude. PROBLEM STATEMENT: To measure the attitude of young adults towards drinking milk. LITERATURE REVIEW: Theory of Reasoned Action Model: Theories are used to try to understand and predict how and why people change their unhealthy behaviors to healthier ones. The Theory of Reasoned Action (TRA that focuses on a person’s intention to behave a certain way. An intention is a plan or a likelihood that someone will behave in a particular way in specific situations — whether or not they actually do so. For example, a person who is thinking about quitting smoking intends or plans to quit, but may or may not actually follow through on that intent. To understand behavioral intent, which is seen as the main determinant of behavior, the TRA looks at a person’s (or population’s) attitudes towards that behavior as well as the subjective norms of influential people and groups that could influence those attitudes. According to the TRA, attitudes and norms are the main influences on intention, which, in turn, is the main motivator of behavior. Attitudes: toward a particular behavior are influenced by a combination of two related factors: ? Beliefs about the outcome of the behavior (i. e. , is the outcome likely or unlikely? ) ? Evaluation of the potential outcome (is the outcome a good thing or a bad thing? ). TRA important aspect of your attitude is whether or not it is positive, negative, or neutral. For example, if you strongly believe that drinking of milk is good, then one could say that you have a positive attitude toward that behavior. If you strongly believe that the behavior will lead to an undesirable outcome, you are likely to have a negative attitude about it. Subjective norms are influenced by our perceptions of the beliefs of those around us parents, friends, colleagues, partners, etc. According to the TRA, we have a sense or belief about whether or not these individuals and groups would approve or disapprove of the behavior. But we also have to factor in how motivated we are to comply with their views. This can vary from one situation to another. Subjective norm is defined as an individual’s perception of whether people important to the individual think the behavior should be performed. The contribution of the opinion of any given referent is weighted by the motivation that an individual has to comply with the wishes of that referent. By focusing on attitudes and norms, TRA provides a framework for identifying and measuring the underlying reasons for a person’s intent to behave a certain way (or not). It is called the Theory of Reasoned Action because of the emphasis on understanding these reasons, not because the beliefs and attitudes themselves are necessarily reasonable or correct. The more we understand about the attitudes and norms that influence intent, the more accurately our interventions can be designed to influence these in a desired direction toward a healthier behavior

George and Lennie Essay

All the characters played in the novel â€Å"Of Mice and Men† are lonesome, living an empty life everyday consisting of mainly hard labor. The characters all live a very disheartening life, with the lack of happiness, love and affection in their lives. This can be seen also when George mentions that ‘ranch workers are the loneliest people in the world and don’t belong nowhere†. Of the many characters in the novel, Curley’s wife might be one of the most pathetic and reviled of the outsiders. Steinbeck introduces her to us as an outcast, where she is isolated from the community. Being a minor character in the novel, Steinbeck manages to illustrate her as a character that deeply influences the lives of the main characters George and Lennie. Throughout the whole novel, Curley’s wife’s name is never mentioned. This initiates the readers to feel the sense of belonging of Curley’s wife to Curley and to emphasize as an pariah, being feared of, leaving her with nobody to talk to and her identity as a mystery. Apart from that, Curley’s wife is portrayed as the only female in the ranch, and although she is married to Curley, the boss’s son, giving her a high status at the ranch, they are psychologically separated, and are never witnessed together, leaving her desperate for camaraderie. Her desire of attention and escape from loneliness leads her to try to seek attention from other men working in the ranch by flirting. Her coquettish actions and inappropriate dressing leads other characters to think of her as a â€Å"tart†. The ranch workers are uneasy about this and avoid her in fear of being reprimanded by Curley which may cost them to lose their jobs innocently. She is first introduced by Steinbeck when she comes into the bunkhouse disrupting a conversation that Lennie and George are holding. The depiction is dramatic, â€Å"Both men glanced up, for the rectangle of sunshine in the doorway was cut off†. This suggests that she has obscured the light, and darkened the room with her presence. This gives a dark and threatening image. Steinbeck describes the image of her standing and peering through the door, â€Å"heavily made-up† with â€Å"full rouged lips† and â€Å"her fingernails† being applied with â€Å"red† nailpolish. The fact that she was â€Å"looking in† through the door â€Å"standing there† accentuates her as an outsider. She is also described wearing â€Å"red mules† and with â€Å"bouquets of red ostrich feathers† on them. The constant repetition of the word â€Å"red† used in the novel to describe Curley’s wife portrays her as one who is dangerous because the color red is quite provocative and has connotations such as love, passion and danger. â€Å"Her hair hung in little rolled clusters, like sausages† implies the extensive amount of time she has, being alone with nothing better to do than to curl her hair. Her inappropriate body language proves how she dreadfully tries to seek attention and flirts openly with men as she positions herself against the door frame so that â€Å"her body was thrown forward†. She smiles â€Å"archly† and â€Å"twitch(es) her body†. This gives the reader the general impression that Curley’s wife is an attractive young lady who seeks attention of men. George’s immediate comments such as â€Å"Jesus, what a tramp†, and â€Å"So that’s what Curley picks for a wife† and reactions to Curley’s wife, however, allows the reader to realize that she is a potential threat to George and Lennie. George fumes when he knows of Lennie’s admiration of her being one who is â€Å"purty† and fiercely tells him not to even â€Å"take a look at that bitch† and refers to her as â€Å"poison† and â€Å"jail bait† and to leave her alone. It is obvious that she longs for friends and for someone to talk to, however, males on the ranch dislike her because they see has as one who is a magnet to trouble.

How does the promotion strategy effect the customer purchase Dissertation

How does the promotion strategy effect the customer purchase - Dissertation Example This was a qualitative study based on primary data collection through questionnaire. The objectives of the study have been achieved. The study finds that advertising has a long-term orientation while other elements of the promotion mix, such as sales promotion, publicity and interactive promotions have an immediate impact resulting in consumer purchase. Sales promotion initiatives such as free offers and coupons tend to draw consumers instantly. Online marketing through social media platforms fetch tremendous publicity. These build awareness which, with further constant promotions can give rise to interest and desire to purchase the brand. Thus, promotions first create a brand perception on the minds of the consumers and then gradually turn them into consumers. However, there cannot be a set strategy applicable to all companies or products and services. The study concludes by highlighting the limitations and making recommendations for further research on the subject. Table of Content s Chapter I Introduction 1.1 Background 1 1.2 Purpose of the Study 3 1.3 Research Aims & Objectives 4 1.4 Research Question 4 1.5 Structure of the Study 4 Chapter II Literature Review 2.1 Definition of Promotion Strategy 6 2.2 Importance 7 2.3 Successful Promotion Strategy 8 2.4 Other effect on Customer Purchase 9 2.5 Relationship between promotion strategy and customer purchase 10 2.6 Conclusion 11 Chapter III Methodology 3.1 Research Philosophy 12 3.2 Research Approach 12 3.3 Research Design 13 3.4 Data Collection 15 3.5 Data Analysis 16 3.6 Validity & Reliability 16 3.7 Ethical Considerations 17 Chapter IV Findings and Discussions 4.1 Chapter Overview 19 4.2 Findings 19 4.3 Discussions 27 Chapter V Conclusion and Recommendations 5.1 Conclusion 33 5.2 Limitations 35 5.3 Recommendation for further research on the subject 35 Reference 37 Appendix 40 Charts & Tables Chart 4.1 Do you play League of Legends? 19 Chart 4.2 How often do you play LoL? 20 Chart 4.3 LoL is better than Defens e of The Ancients 21 Chart 4.4 IPL 5 is better than LoL 2012 21 Chart 4.5 Fan of Facebook page of LoL 22 Chart 4.6 Reasons for watching LoL 2012 (season 2) 23 Chart 4.7 Option to buy Riot Points 24 Chart 4.8 Riot Points or Play up the Levels 24 Chart 4.9 Reasons for buying the Riot Points 25 Chart 4.10 Play only with Free Riot Points 25 Chart 4.11 Attraction of New Champion Skins 26 Chart 4.12 Source of LoL Costume 26 Chart 4.13 Use of Costume 27 Chapter I Introduction 1.1 Background An effective marketing strategy is based on identification of the target audience and then identifying means to influence this target segment. Marketers usually build upon existing standard strategies adopted by others. However, standard strategy such as celebrity endorsement is no more sufficient to entice the customer. Consumers today can choose where, when and how they engage with a brand and they prefer to do so online (Launchfire Interactive, 2008). They respect innovative marketing programs that v alue their customers as partners, and that rewards them for their interest and engagement. This consumer demand and consumer consciousness has resulted in the emergence of a new marketing mix element – interactive promotions. Launchfire Interactive cites of a study by Borrell Associates which forecast that expenditure on interactive promo

The Fields case Study Example | Topics and Well Written Essays - 1500 words

The Fields - Case Study Example La Petite Boulangerie (LPB) has 119 store outlets that specialize in selling croissants, breads, and other baked products (Ostrofsky and Cash 9). In 1987, Mrs. Field Cookies acquired the LPB as part of its diversification strategy. Assuming that LPB is a traditional organization in terms of giving more independence to individual stores and managers, this report will carefully examine factors that made the company experience net losses in 1988. As part of going through the main discussion, direct impact of Mrs. Field Cookies’ existing organizational vision, structure, culture, management style, overall business systems will be criticize based on the available academic theories. Right after acquiring LPB, Field’s initial action was to immediately reduce the subsidiary’s administrative staff from 53 down to 3 personnel (i.e. senior manager, operations, and R&D) (Ostrofsky and Cash 9). The main purpose of laying-off LPB’s existing employees was to absorb a list of overhead functions into Mrs. Field Cookies’ existing organization (i.e. accounting, finance, personnel, human resources, training and development). Instead of taking advantage of LPB’s existing employees, Fields were interested only in combining LPB’s existing products with Mrs. Field products aside from using LPB’s existing real estate (Ostrofsky and Cash 10). Considering the size of LPB, Mr. Field thought that owning LPB will help them create investment barrier to market competition. Since Mrs. Field Cookies were able to establish a strong brand in the market, Mr. Field thought that whatever product they add up to the company would easily sell (Ostrofsky and Cash 7, 10). Without taking into consideration of the current economic condition, Mr. Field thought that having a demographically driven growth is the key to their business success. Due to unsuccessful financing experiences in the past, Mr. and Mrs. Fields decided

Outline the Arguments for and against Private Equity Investment Essay

Outline the Arguments for and against Private Equity Investment - Essay Example 120). In most cases, private equity is driven by the opportunity to earn high returns from a company. Private equity funds mainly come from the private market but private equity firms can invest the funds in both the public and private companies. It is important to note that when the investment is made in a public company, the company becomes private because private investors take control of the company they have invested their money. The market for private equity has evolved significantly in the past one or two decades. This is driven by the fact that a majority of investors have identified good opportunities that reward very high returns in the private equity market. Research studies reckon that the number of expensive buyouts has been increasing every year with investors increasing the size of their investments in the private equity market. The growth of the private equity market has led to a number of concerns regarding its sustainability in the long run. However, one debate that has continued to dominate the financial market is whether private equity is a desirable investment or not. This paper sets to discuss the pros and cons associated with private equity in terms of improving company performance and benefiting the economy. Pros (1) Improving Company Performance The performance of a company is determined by a number of factors including professionalism and the use of technology. This therefore implies that a successful organization should have the best employees in terms of professionalism and also posses the most modern technologies. It is difficult for an organization to acquire the two in a situation where money is a constraint and this is where private equity comes to play an important role. Private equity ensures that investors acquire a company and place it among their portfolio. This is followed by the investors injecting funds into the operations of the company which brings along with it the concept of professionalism. Whenever an organization h as been acquired by private investors, they tend to bring new practices and this includes new people and business experience. This is motivated by the fact that private investors are driven by the desire to record very high returns from their investment into an acquired company. They would therefore spend a lot of capital in acquiring competent managers that will record high returns. When a company sales a portion of its shareholding to private investors, there results in the injection of funds which eventually improves cash reserves (Gopalakrishnan, Scillitoe, & Santoro, M., 2008, p. 1356). The company is therefore in a good position to use the invested funds to accelerate its development projects. A case in point is the takeover of Sicomed by Zentiva. Sicomed is located in Romania whereas Zentiva is located in Czech Republic. There are a number of advantages resulting from the private acquisition of Sicomed by Zentiva. The main advantage of the private equity is that there was res tructuring of and the redevelopment of the technological infrastructure of Sicomed. There was also the restructuring and redesigning of the company’s working environment starting from the management level down to the subordinate level. This can be viewed as a complete overhaul of the organizational structure of Sicomed. Sicomed used the private equity funds in acquiring new lines of production that replaced the old ones and this

Personality Essay Example | Topics and Well Written Essays - 750 words - 9

Personality - Essay Example The MBTI indicates Steve Jobs to be an Introvert who preferred to think for the betterment and was sensitive for the people around him. Steve Jobs used his inclinations towards technology for the development of advanced technological innovations to make the people enjoy their lifestyle with convenience. He gathered data which were needed for the projects he dealt with and also criticized it. He was at times insensitive in the initial years which were working against him and made him lose his power. Nonetheless, with his hard work and perseverance he learnt to be flexible and impulsive in his approach towards work. He perceived to what he wanted and how to achieve it with a dynamic and charismatic attitude. This indicates that Steve Jobs showcased the ISTP type which is Introversion, Sensing, Thinking and Perception as he worked hard and knew what he wanted. He as a leader focused on innovation and efficiency throughout his career in Apple. His dynamism in his work and his attitude ca n be observed through the use of the products of Apple. The brand image and the market presence for the company were possible due to risk taken by Steve Jobs. He had the ability to take risks based on his strong perception and thinking capability towards the success of the business. He was sensitive towards the employees and the people around him in order to derive the best results from the employees due to his strong leadership skill. He through his personality and sensitivity made the people motivated and made them work for the benefit of the company. He was disciplined in his approach hence was able to maintain the cost efficiency with quality products for the customers. He was introvert yet had a strong sense of thinking, dynamism and thrived in terms of risk taking approach; which are the synonymous for the people with ISTP type of personality. He was

Leonhard Euler Essay Example | Topics and Well Written Essays - 750 words

Leonhard Euler - Essay Example Nevertheless, aided by his phenomenal memory he continued to publish his results by dictating them† (Weisstein) .This paper briefly explains the life and contributions of Leonhard Euler Euler was born on 15 April 1707 in Basel, Switzerland and died on 18 September 1783 at St. Pietersburg in Russia. During his life span he has rewritten or modified some of the established principles in Mathematics and Physics. Euler started his formal education in Basel, and at the age of thirteen he enrolled at the University of Basel. He got his Master degree in Philosophy in 1723 for his comparative study of the philosophies of Descartes and Newton. Even at the time of attending his Master degree classes, he got part time lessons from famous Physicist of that time Johann Bernoulli. In fact Bernoulli was instrumental in shaping the prowess of Euler. Even though, Euler was interested in studying theology at this point of time, Bernoulli convinced his father and prepared the way for converting Euler as a great scientist as we know (OConnor and Robertson). â€Å"Eulers health problems began in 1735 when he had a severe fever and almost lost his life. However, he kept this news from his parents and members of the Bernoulli family back in Basel until he had recovered† (OConnor and Robertson). Euler left Basel and arrived in St Petersburg on 17 May 1727. He joined the St Petersburg academy of science which helped him immensely in polishing his ideas in Physics and Mathematics. On 7 January 1734, Euler married Katharina Gsell. He had 13 children even though only five of them survived the childhood. Euler spent most of his adult life in Russia and Germany. He arrived in Berlin in 1741. He spent around 25 years in Berlin and wrote around 380 scientific articles during his stay at Berlin. Many books written on calculus, planetary orbits, motion of moon, etc during this period. Even though, Euler has contributed immensely to the development of the Berlin academy, he forced to

Outline the arguments for and against free trade Essay

Outline the arguments for and against free trade - Essay Example Free trade doesn't not only happen between the continents but it also happens between neighbouring nations. Argument about free trade can take many dimension including economic, moral, and socio-political arguments. Free trade takes many dimension and the proponents and opponents of the idea takes stands on the issue depending on their beliefs. In the last century, arguments on free trade were centred on the inequality that seems to persist between developed and developing nations which seem to be the mother of inequalities. There have been many campaigners who have been arguing for implementation of free trade policies in the last century and they hoped that the new century would come with a new perception on solving the inequalities between nations in the world through free trade. Apparently the campaign by these human activists and trade unions all over the world seem to have led to the development of essentially what we have been calling trade blocs that seems to emerge in all corners of the world. Analyzing the origin of the trade blocs, we can make formidable conclusion that all the trade blocks are created with an original aim of enhancing trade between members of the trade blocks. Trade blocs seem to be the new ideas on what the argument on free trade has taken. As we stand, the European Union remains to be the largest trade bloc in the world. European Union has been able to campaign for trade policies of its members and there is some success that can be attributed to the formation of the trade bloc. The European Union seems to be engaged in a massive recruitment of new members some who are not considered as vital to the operation of the bloc but a move which is seen as to consolidate more region under the bloc to empower it negotiation base. In America NAFTA has been negotiating for free trade for its members. Though small in number of members, NAFTA has been able to create a formidable trade bloc that has been able to negotiate for fair trade terms between its members and between the members and the international market. In South America, MERCOSUR has been expanding year after year admitting new member in South American and soon there is a possibility of the whole region coming under control of MERCOSUR. It has been able to negotiate for fair trade terms of its members in the international market. (Congressional Budget Office, 2003) In African, there are a number of trade blocs including SADDC, EAC, COMESA and others all which negotiate for free and fair trade terms between the members and between the member and the international community. In the Middle East there is the Gulf Council which brings together most of oil producing countries in the region together and which enables members to negotiate for free and fair trade terms. In Asia there also trade block which brings together members of the Asian community. But one peculiar view of Asia as far as trade blocks are concerned is the growing recruitment of some countries into the European Union especially the Balkan countries. This simple analysis shows how the concept of free trade has become to the world. It is the motto the modern international market. Eventually it seems as the concept of free and fair trade will lead to formation of new axis in the world all which will be campaigning for free trade. Let us look closely at arguments for and against free trade Arguments for free trade Since the concept of fr

Establishing a Formal Systems Development Process Essay

Establishing a Formal Systems Development Process - Essay Example Jane being the first ever process manager she is among the top level members who contribute on the kind of systems to implement. However, the development analysts have a different opinion from the process manager. This paper will evaluate the kind of behaviour and reaction that Jane should pose though she is not agreeing with the develop systems to be implemented. One major trait of a major is flexibility; this means that Jane being a manager she should consider the entire organisation employees rather than focus on an individual. Considering that the entire organisation is comfortable with the system development approach; Jane could try and fit in the shoes of the entire organisation (Beardwell, I.; Holden, L, 2010). Jane can take personal development and training sections to try and understand every system development approach. These will her to evaluate every system and come up with positive feedback on each. Understanding all the systems will help to make a solid decision on what is favourable of the organisation rather than considering an individual. Jane should practice a democratic leadership approach in the organization in order to give employees an opportunity to choose what they feel is best for the company (Campbell & Giles, 2010). Jane should also consider that she is the process manager; and managers take risks for the benefit of the organisation. However, the proposed approach does not promise a risk free implementation. This means that there various factors that one need to consider in order to develop a system (Purcell, Kinnie, Swart, & Rayton, 2009). As a process manager there are factors that one needs to consider in case of changes or solutions to any problems. According the company’s report Jane wants to change the organization process to a formal approach. However, there are factors that need to be considered in order to be successful

Constructivist Style of Design Essay Example for Free

Constructivist Style of Design Essay Constructivism is a Russian art movement that flourished during the early part of the 20th century. This style of design had an impact on future schools of art. The constructivist style of design was founded by Vladimir Tatlin, a Russian sculptor and painter (Microsoft Encarta 2008). The name of this design style was derived from the â€Å"construction† of abstract sculptures from various industrial materials like wire, metal, and plastic pieces. The relief construction works of Tatlin from 1913 to 1917 were the first for the movement. Other notable constructivists include Aleksandr Rodchenko, Antoine Pevsner, Naum Gabo, among others (Microsoft Encarta 2008). Constructivism is a style of art characterized by an optimistic, non-representational relief construction, painting, kinetics, and sculpture. Rather than focusing on abstract ideas, the artist connects art with concrete and tangible ideas. Characteristic of artistic movements after World War I, constructivists were idealists aiming for the establishment of a new order in the field of arts and architecture (Huntfor. om n. d). For constructivists, they believe that the highest form of art does not focus on the â€Å"fine art† but rather on the â€Å"practical art. † Constructivist style of design is centered on the three-dimensional and could be connected with Proletarianism. Aside from Russia, the constructivist was likewise prominent in Germany, with Walter Gropius as the main representative (Huntfor. com n. d). Despite being split into several groups during the 1920s, constructivism generally stood for the ideals of functionalism, utilitarianism, and abstraction. Tatlin combined constructivism with utilitarianism, the dominant style of art during the emergence of the Union of Soviet Socialist Republics (USSR) (Microsoft Encarta 2008). Prior to Constructivism, there were previous experimental artistic groups such as Cubo-Futurism, Rayonnism, and Suprematism. During this time, Russia was experiencing turbulent times as World War I and the Russian Revolution had been concluded by the 1920s. In 1921, the Constructivists turned their attention to instructional design. Tatlin and Rodchenko veered away from sculpture and painting and switched to stove design, graphic design, and photojournalism (Anneser n. ). Most of the Constructivists like Rodchenko focused on doing posters for theatres and cinemas. Rodchencko did the design for a magazine called LEF. He made his mark in the field of photomontage and printing with overprinting and kiss registration (Anneser n. d). In architecture, constructivist style is marked by a combination of straight lines and a wide-range of forms such as squares, cylinders, cubes, rectangles, and so on. A common example of a Constructivist building is the mausoleum of Lenin located in Red Square that was constructed by Alexei Shchusev in 1924 (Johns n. ). Constructivism is characterized by the exploitation of the difference between various forms and models and also focuses on the contrast of various surfaces like rough walls and windows, which could be strictly rectangular or square. Likewise, they can be horizontal like giant ribbons which envelope the whole building. At the top portion of the building, there are rounded windows (Johns n. d). The Constructivist movement was only short lived as it lasted only until 1933. At present, there are about 600 Constructivist-inspired buildings in Moscow. The earliest structures emerged in 1925 when Russia was just recovering from World War I and had no funds for new construction projects (Johns n. d). Other famous Constructivist buildings are the PRAVDA editorial offices and the department store located at 1905 Goda found on the edge of Krasnaya Presnya and Presnenskaya Zastava Street where the Benetton sign is located. The building takes up a small parcel of land and is triangular in shape with an open top. A huge window extends from the first to the third floors (Johns n. d). From 1930 to 1933, Constructivists buildings experienced a major renovation in order to cope up with the demands of the political situation pervading that time. Eventually, constructivism gave way for the Stalin Empire style. The 1940s and 1950s was a trying time for Constructivists, as they were not given the chance to work forcing some of them to quit their profession or went to teaching (Johns n. d). In 1958, however, the Constructivist style was revived as architects began to construct public buildings such as hotels like the Yunost and Orlyonok as well as the post-graduate student center located at Silvernik Street (Johns n. ). Throughout the world, the influence of Constructivism was evident in modern architecture. In Russia, the cities of St. Petersburg, Ivanovo, and Kizhma have undergone major changes and have become industrialized because of Constructivist architects. Similar industrialized cities can be seen in Kazakhstan, Uzbekistan, and Kyrgyzstan (Johns n. d). Conclusion Constructivism is a Russian art movement that flourished during the early part of the 20th century. This style of design had an impact on future schools of art. Vladimir Tatlin, a Russian sculptor and painter, founded the constructivist style of design. Constructivism is a style of art characterized by an optimistic, non-representational relief construction, painting, kinetics, and sculpture. Rather than focusing on abstract ideas, the artist connects art with concrete and tangible ideas. Characteristic of artistic movements after World War I, constructivists were idealists aiming for the establishment of a new order in the field of arts and architecture.

Youth And Youth Subcultures Media Essay

Youth And Youth Subcultures Media Essay Brown (1998) argues that the only hard-core truth there is that we are born, we grow older, and we die. The categories that fall between when we are born then grow old and then die for example childhood, adolescence, adult and elderly are socially created. One of the latest categories created is that of youth. Oxforddictionaires.com (2013) defines the term youth as the period between childhood and adult age. However there is no standardised definition of youth, as the term youth is subject to cultural, social and political changes. Therefore many theorists argue that youth is a social construction (and will differ between cultures). Social construction is defined as something that is created by society, constructed from social meanings and definitions. In the 21st century we are consider to be in an age of information because we are exposed to numerous types of media such as TV, audio and printed types. Due to this its argued that the media has an influence on how we as a society vie w youth and youth cultures The purpose of this essay is to discuss to what extent the media influences views on youth and youth subcultures. It is argued that youth is socially constructed this is through the fact that there are numerous classifications of what a youth is, and when someone makes the transition into leaving childhood behind and becoming a youth. The only constant feature is that it is supposedly the culture and society that tells the individual when they are no longer a child and they are now a youth or an adult. For example within different countries there are different age definitions for a youth criminal. Inside England and Wales this is 10-17 years old (Crime disorder Act, 1998). As it is believed that from the age of 18 you are considered an adult within many cultures and societies around the world. This idea of 18 being the age an individual becomes an adult is based upon the idea that you can now legally vote, get married and participate in a contract to name some characteristics that seem universal around western society specifically within Europe and USA. So as stated the western culture and socie ty has classified an individual becomes an adult at 18. However throughout different cultures the stages between childhood and adulthood have constantly been changing, adapting and some could say becoming very blurred. Due to this childhood differs between different cultures so it is complicated to understand where childhood stops so that an individual can become this notion of a youth. Nevertheless although an individuals culture plays a big part in the classification of youth the media is the biggest contributor and influencer on societys definition and views of youth and youth subcultures. This is as the media are constantly bombarding the public with stories about youths. These tend to portray the youths and the subcultures attached in a negative light. Even when the media is not portraying youths in a negative manner that are flooding the media with their definition of what it is and means to be a youth. With these ideas constantly being displayed they can create a discourse of what youth is. This therefore shows the power and influence the media can have on societies views towards youth and youth subcultures. Another manor, in which the media considerably influences societys views on youth and youth subculture, is through the creation of moral panics. Cohen (2002) identifies a moral panic as (a) condition, episode, person or group of persons that emerges to become defined as a threat to  societal values  and interests. A more standardised definition is that of Turner, Abercrombie and Hill (1988). They define a moral panic as an overreaction of the mass media,  police and local community leaders to delinquent offences which are in fact relatively trivial,  both in terms of  the nature of the offence and the number  of people involved. A recent example of the influence the media can have is that of the Hoodie subculture/moral-panic they created. A style of dress worn by young people but not limited to, however when it was associated with deviant behaviour of people outside of the medias dictated image of how an individual should be it start to create a panic. It officially becam e a moral panic after the media heard that this style of dress had been banned from shopping centres such as the Bluewater retail park in Kent (BBC News, 2005), and had created a deviance amplification spiral due to all the opinions being offered and being many media outlets main story. This shows the influence the media has on societal views of youth and youth subcultures as the media created a panic over a style of dress that has been worn for decades by monks and featured in hip-hop music videos without need for panic or to negative portray individuals who are not acting within societys norms. Nevertheless all though the media is a main contributor and influencer to subjects about or on youth and youth cultures it still fails to create one universal definition or view of the phenomena identified as youth. This could be because as Buckingham (2000) says over the last few decades the distinctions between children and other categories -youth or adults have become difficult to sustain. The media contributes to the socialisation of people across a broad range of areas (Hutson et al, 1992). Media, along with the other agents of socialisation attempt to create an image in which to mould children into. However youth cultures are created out of rebellion to this mould and from just not fitting the societies set norms of how an individual should be. Therefore, individual differences slightly minimises the amount of grip the media has on influencing society. This is as an individual has the power and right to classify and define themselves in any way they see fit. Therefore even if the media tells society to define a youth as someone aged 13-25, the individual does not have to accept and refer to themselves as that classification. In conclusion it is a known/generalised theory amongst societies that individuals are influenced by what they see. The media is the main source of what people see, therefore the media influences societal views considerably. Whether it is on the topic of youth and youth cultures to what political party an individual should support. This can be said to be down to the idea the technology and the media are creating a New Age in which we are now all living in. However the media is just one factor in which can influence societal views, culture and background can also play its part by being a strong influence on an individual so that individuals dont only have the media as a source to refer to. Also individual differences can also be an influencer, although this is not as big a contributor as the media or culture and background. Individual differences show society that you dont have to fit the mould that is constantly being shown to the world about youths and youth culture. Nevertheless it is the media that is the main influencer by far as it is the main method of spreading a message to society in all forms.

The Trail of Evidence From Treatment To Causes of Depression Essay

The Trail of Evidence From Treatment To Causes of Depression When a person is depressed, the primary characteristic is a subjective awareness of mood change: the person has an ongoing feeling of sadness or emptiness. This feeling is often accompanied by eating disturbances, feelings of hopelessness, inability to concentrate, indecisiveness, sleep disturbances, lost interest in enjoyable activities, psychomotor retardation, fatigue, sluggishness or lethargy, and is often co-morbid with other disorders, especially anxiety. This constellation of feelings and observable behaviors give rise the term depression. In cases where the depression is not severe or recurrent, psychotherapy alone may be sufficient. However, in many cases, antidepressants in conjunction with psychotherapy are indicated. And in some proportion of cases, where the depression is especially severe, persistent, debilitating and resistant to antidepressants, therapies involving electrical stimulation to the brain are sometimes used. In psychology, theories surrounding the etiology of depression vary widely, from neurobiological to cognitive to behavioral, socioenvironmental and psychodyanmic. Biosocial models acknowledge that both biological predisposition and environmental factors play an interactive role in the creation and maintenance of depression. The nervous system is always changing. It changes as a result of its own activity, which itself is a reflection of responses to a variety of sources: external input, the system's own cyclical fluctuations, and its modification due to past experiences. Moreover, the nervous system's changes occur in varying degrees, from extremely temporary (action potentials transiently change the nervous system) to la... ...ations with Neil's Brain , by William Calvin and George Ojemann http://www.williamcalvin.com/bk7/bk7.htm 7)NAME OF YOUR THIRD WEB REFERENCE SITE, COMMENTS ABOUT IT http://serendip.brynmawr.edu/bb/neuro/neuro01/web3/URL%20OF%20YOUR%20THIRD%20WEB%20REFERENCE 8) New technique looks promising for treatment resistant depression http://www.psych.org/pnews/00-01-21/technique.html 9) Vagus nerve stimulation for treatment-resistant depressions: a multi-center study. led by John Rush http://www.journals.elsevierhealth.com/periodicals/bps/abstracts/994888abs.htm 10) VNS: high tech hope for those with major depression , by Sandra Gordon http://aolsvc.health.cbshealthwatch.aol.com/ 11) A noradrenergic and serotonergic hypothesis of the linkage between epilepsy and affective disorders by P C Jobe et al http://depression.about.com/gi/dynamic/offsite.htm

Are Spinozistic Ideas Cartesian Judgements? :: Philosophy Philosophical Essays

Are Spinozistic Ideas Cartesian Judgements? Abstract Some commentators of Spinoza maintain that Spinozistic ideas are judgements. I shall call this view the common interpretation, since it is popular to interpret Spinoza as reacting against Descartes’s theory of ideas and accordingly consider Spinozistic ideas not as Cartesian ideas, but as Cartesian judgements. The clearest difference between Descartes and Spinoza here is that whereas Descartes thought that ideas are passive, Spinoza thought the opposite. The concept of activity plays accordingly an important role in interpreting Spinoza’s theory of ideas. According to the common interpretation Spinoza and Descartes use the concept of activity in the same way. And since Descartes thought that judgements are active, it is maintained that the Spinozistic, active ideas are like Cartesian judgements. I find that the considerations according to which the activity of Spinozistic ideas is seen in the light of Descartes’s distinction between action and passion are based on too superficial an interpretation of Spinoza. I argue that what Spinoza means by saying that ideas are active does not merely mean that they are active in a Cartesian sense. He has in mind something additional to the mere Cartesian activity. Whereas Spinoza wants to say that active ideas incorporate the property of truth or certainty, Descartes does not think in that way about judgements. Thus, the Spinozistic ideas can be called truth-expressing. Introduction Renà © Descartes brought the concept of idea into a central place in epistemology. Another famous rationalist—Benedictus de Spinoza—made use of the same term "idea", but had an entirely different view concerning the nature of ideas. Whereas Descartes thought that ideas are passive, Spinoza had the opposite view according to which ideas are active. In this paper I shall examine what Spinoza means by the activity of ideas. According to some commentators Spinozistic ideas should be seen as Cartesian judgements. I call this view the common interpretation and I shall argue that it does not capture the whole of Spinoza’s theory of active ideas. The activity of Spinozistic ideas is something more than merely the kind of activity found in Cartesian judgements. In the first part I will sketch Descartes’ conception of ideas as passive. In the second and third part I move on the outline Spinoza’s position and point out that there are passages which motivate the common interpretation. In the fourth part I will proceed to argue that the activity of Spinozistic ideas is not merely that of Cartesian judgements.

Historical Analogy of the Democratic Party’s position in the Southern Region of America Essay

America’s Democratic Party is one of the country’s two major political parties. The organization has a long history, but when compared to the Democratic Party of 1792, today’s party is very different. The Democratic Party was founded in the 1790’s by Thomas Jefferson, who was the principal author of the Declaration of Independence. Jefferson became the first Democratic President of the United States in 1800. Over next 70 years, as the organization grew, so did its support in the South. After the end of the Civil War in 1865, African Americans favored the Republican Party and its anti-slavery views, while the Democratic majority was Southern Whites, who were not in favor of political rights for former slaves (Grantham, 1992). In 1868, Ulysses S. Grant, a Republican, was elected President with the help of African American Republicans, who were voting in a presidential election for the first time. During Grant’s presidency, the Radical Republicans introduced the15th Amendment, which stated that a right to vote could not be denied because of â€Å"race, color, or previous condition of servitude† (Carnes & Garraty, 2006, p. 434) Over the years, the Democratic Party has left behind many of its old principles and ideals, especially with today’s presence of African Americans in the party. The Democrats once maintained the support of White Southerners by backing Jim Crow laws and supporting racial Historical Analogy 2 egregation, but today, the majority of African Americans vote for the Democratic ticket (Aldrich, 1995). African Americans began to shift from the Republican Party to the Democratic Party in the 1940s, despite the Democrats opposition to 14th Amendment, which granted citizenship to â€Å"all persons born or naturalized in the United States† (Carnes & Garraty, 2006, p. 430). In the election of 1940, Franklin D. Roosevelt, a Democrat, added ci vil rights to his party platform. As a result, Roosevelt and the Democratic Party gained support from African American voters (Aldrich, 1995). Today, the majority of African Americans are registered as Democrats. John Kerry carried 89% of the African American vote in the 2004 presidential election, and African Americans continue to gain more political position in the Democratic Party (Wenner, 2004). In 2008, the Democrats nominated Illinois Senator Barack Obama, as its presumptive presidential nominee, solidifying Obama’s place in history as the first African American to be a major political party’s presumptive nominee for President of the United States. For almost a century after the end of the Civil War, the Democratic Party had a strong presence in the Southern region of America. From 1880 to 1960, the region was known as the â€Å"Solid South† because Democrats won by large margins in the area (Grantham, 1992). The Solid South began to come apart when President Harry S. Truman, a Democrat, began supporting the civil rights movement (Black & Black, 2003). Following Roosevelt’s path, civil rights was a part of Truman’s 1948 Democratic platform, used at the Democratic National Convention. Historical Analogy 3 As a result of Truman’s endorsement of the civil rights movement, which included adopting a resolution to condemn the Ku Klux Klan, many conservative Southern Democrats walked out of the National Convention and left the Democratic Party (Aldrich, 1995). The Democratic support of the civil rights movement significantly reduced Southern support for the Democratic Party and allowed the Republican Party to step in and gain a little success in the South. In the 1950s, the Southern Democrats, who opposed the Democratic Party’s support of the civil rights movement, formed the Dixiecrat Party, which was led by then-Governor of South Carolina, Strom Thurmond. When the Dixiecrat Party proved to be unsuccessful, Thurmond and many other former Southern Democrats switched to the Republican Party. â€Å"Thurmond, a tenacious champion of unreconstructed conservatism, abandoned the Democratic Party to become the first Republican senator from the Deep South in the twentieth century† (Black & Black, 2003, p. 1) The Republican Party’s strength in the South grew during the election of 1964. Although Lyndon B. Johnson, a Democrat won the election, he did not carry the five states of the Solid South, which included Louisiana, Mississippi, Georgia, South Carolina and Alabama (Aldrich, 1995). The Deep South states provided an electoral victory to the Republican candidate, Barry Goldwater. It was the first time since Reconstruction that a Republican carried the South in a presidential election (Carnes & Garraty, 2006). Johnson and the Democrats continued to lose support in the South by supporting the Civil Rights Act of 1964. After signing the landmark legislation, Johnson said to his aide, Bill Moyers, Historical Analogy 4 â€Å"I think we just delivered the South to the Republican Party for a long time to come† (Grantham, 1992, p. 12). As support for the Democrats in the South dwindled, in 1968 election Republican candidate Richard Nixon used â€Å"Southern Strategy,† to capitalize in the election (Carnes and Garraty, 2006, p. 810). Nixon used a method that attracted the former Southern Democrats, who were still conservative and supported segregation. With his strategy, Nixon defeated the Democratic candidate, Hubert Humphrey, in the election. The era of the Solid South proved to be over, with the Democratic candidate only carrying one Southern state in 1968 election (Dewey, 1992). The Republican’s strategy to win voters in the South alienated African American voters from the Republican Party and pulled in more Southern Whites, who did not support integration, which was favored by the Democratic Party. Over time, Southern White voters continued to support the Republican Party. Today the Democratic Party is no longer the dominant party in the South. The South is now considered a stronghold of the Republican Party. In 2000, presidential candidate Al Gore received no electoral votes from the South, and neither did John Kerry in the following election in 2004 (Wenner, 2004). As the Democratic Party‘s strength weakens in the South, the opposite is happening in the Northern region of America. The Democratic Party was weak in North from the 1880s to the 1960s, when the organization controlled the South, but it is now strongest in the Northeast (Black and Black, 2003). In the 2004 election, all nine Northeastern states, from Pennsylvania to Maine, voted for the Democratic ticket of John Kerry and John Edwards (Wenner, 2004. Historical Analogy 5 From supporting slavery in the 1800s to supporting its first African American presidential candidate in 2008, the Democratic Party has evolved. Despite going through name changes, leaders and incarnations over the years, the Democratic Party has retained its same basic values. It prides itself on being the party for the working people, but as Americaâ₠¬â„¢s view of who was entitled to be a referred to as the working people has changed, so did the views of Democratic Party.

Gender Boundaries in Pleasantville and 1984

Gender boundaries are established in 1984 through sexual repression, which is shown through costume. The restrictions placed on the party members in 1984 include every party member (both male and female) have to wear ‘ugly’ overalls. This plays its part in undefined gender roles. This boundary is broken in a number of ways. First of which is when Winston has sex with the prole prostitute, another is when Winston and Julia use Mr Clarington’s shop as a place for having sex, (this is broken even more as it is in the prole district). It is also broken when Julia puts on make-up which is seen as a luxury. Pleasantville explores gender boundaries are established through single beds, no colour, no sex, and lack of knowledge. Make up also plays an important role in breaking boundaries in Pleasantville as it did in 1984, when Betty puts on make up to cover the fact that she has turned into a ‘coloured’ person. Bud and Mary-Sue are agents for change in Pleasantville ad bud educated Mr Johnson and the rest of the Pleasantville population by filling in the books, putting out the fire, showing them colour. Mary-sue educated betty by teaching her what sex is. Repeated scenes in Pleasantville ensure that there is no change in their world, such as George walking home every afternoon, putting his briefcase down, and saying ‘honey, I’m home’. This is broken when he gets no reply from his wife, as Betty is out with Mr Johnson.

Discrimination and Single Equality Scheme Essay

Ann Gravells states the importance of keeping uptodate with legislation and codes of practise in Preparing to Teach in the LifeLong Learning Sector. According to Gravells it is important to do so â€Å"to ensure you are remaining current with your knowledge and practise, and any changes or updates that have taken place.† I comply with various generic legislation and codes of practise which relate to my role as a teacher and some that are specific to the subjects I teach i.e. assessor and verifier awards, management, helath & socialcare (adults and children) and some specific to my organisation. As a teacher I need to be aware of and comply with the following: †¢ Health and Safety at Work Act 1974. †¢ shall be the duty of every employee while at work— †¢ (a)to take reasonable care for the health and safety of himself and of other persons who may be affected by his acts or omissions at work; and †¢ (b)as regards any duty or requirement imposed on his employer or any other person by or under any of the relevant statutory provisions, to co-operate with him so far as is necessary to enable that duty or requirement to be performed or complied with †¢ Race Relations (Amendment) Act 2000. †¢ Disability Discrimination Act 1995 and 2005 (DDA). †¢ Special Educational Needs and Disability Act 2001 (designed to bring education within the remit of the DDA through the addition of Part 4 DDA 1995). †¢ Equality Act 2010. the Act is to consolidate the complicated and numerous array of Acts and Regulations, which formed the basis of anti-discrimination law in Great Britain. This was, primarily, the Equal Pay Act 1970, the Sex Discrimination Act 1975, the Race Relations Act 1976, the Disability Discrimination Act 1995 and three major statutory instruments protecting discrimination in employment on grounds of religion or belief, sexual orientation and ageIt requires equal treatment in access to employment as well as private and public services, regardless of the protected characteristics of age, disability, gender reassignment, marriage and civil partnership, race, religion or belief, sex, and sexual orientation. In the case of gender, there are special protections for pregnant women. In the case of disability, employers an d service providers are under a duty to make reasonable adjustments to their workplaces to overcome barriers experienced by disabled people. †¢ Data Protection Act 1998. †¢ Copyright, Designs and Patents Act 1988 (The Copyright and Related Rights Regulations 2003). †¢ IfL Code of Practice for Teachers (2008) covers the activities of teachers in Lifelong learning sector. Gravells, a the code is based on seven behaviours, namely: professional integrity, respect, reasonable care, professiponal practise, criminal defense disclosure, responsibility during institute investigations, responsibility. †¢ Safer practice, safer learning (2007) – responsibilities for safeguarding vulnerable adults in the learning and skills sector – published by NIACE and DES. The LSC Single Equality Scheme 2007-10: Our Strategy for Equality and Diversity (LSC, 2007) identifies their strategy for ensuring legal requirements are met and is relevant to all organisations funded by the LSC (Learning and Skills Council), link http://readingroom.lsc.gov.uk/lsc/National/nat-singleequalityscheme-30apr07.pdf [pic] Although mainly relevant for teachers working with learners under 19 or vulnerable adults under 25 years of age, you should also look at: †¢ Protection of Children Act 1999. †¢ Every Child Matters Every Child Matters (ECM) is a UK government initiative for England and Wales, that was launched in 2003, at least partly in response to the death of Victoria Climbià © Its main aims are for every child, whatever their background or circumstances, to have the support they need to: †¢ Be healthy †¢ Stay safe †¢ Enjoy and achieve †¢ Make a positive contribution †¢ Achieve economic well-being Biblography: Gravells, Ann: Preparing tpo Teach in the Life Long Learning Sector : fourth Edition. †¢ Safer practice, safer learning (2007) Responsibilities for safeguarding vulnerable adults in the learning and skills sector, NIACE and DES. †¢ LSC (2007) Single Equality Scheme: Our Strategy for Equality and Diversity Online: http://readingroom.lsc.gov.uk/lsc/National/nat-singleequalityscheme-30apr07.pdf [pic] http://www.legislation.gov.uk/ukpga/1974/37/section/7 http://en.wikipedia.org/wiki/Equality_Act_2010 http://en.wikipedia.org/wiki/Every_Child_Matters

Individual’s knowledge of cats Essay

An individual’s knowledge about cats may come from many different places. The basics for someone’s knowledge about cats may have started when they were a child. If they had a bad experience with a cat then they might claim to â€Å"know† that all cats are mean. This could make them believe that cats are mean even though they only had one experience. If they had a cat of their own and loved it very much then they might claim to â€Å"know† that cats are lovable creatures. Another example of us constructing our knowledge of cats is by how we choose our religion. If I decide to worship cats then to me I â€Å"know† that cats are holy. This also brings up the debate that religion is not only a personal choice but also a type of definition. If my religion tells me that cats are holy then that is acquired knowledge and then I am simply recognizing it to be knowledge. Other definitions about cats are scientific experiments that people on them. If cats are proven to have a certain disease then people could say the cats carry disease and be making a valid knowledge claim. This shows that knowledge about cats is neither totally constructed by us nor completely acquired. You can never know everything about cats because experiences, new discoveries, and different emotions can cause you to â€Å"know† something new about them. It shows that depending on the experiences we have and how we perceive information can affect what we think we know about cats. What I know about cats maybe be different from someone else. This is not necessarily because I know more or less than someone else does but I might have a different perception of the cats than someone else does. Sometimes people have a bad experience once and then use that experience to block out any other knowledge. No matter how irrational that may be, people can convince themselves that because they had a bad experience, it means all cats are bad. When this happens, people can forget to look at all the ways of knowing something. They could stop believing in their religion or deny scientifically proven facts. In this regard we choose what our knowledge is, even if there is more information that could be considered. It also works in the opposite direction. People could choose to be completely scientific about cats and block out any knowledge having to do with emotion or experiences having to do with cats. Either of these ways of thinking changes what people think they know but it also shows how by talking to someone about cats does not necessarily give you facts about cats. It only gives you the perception of cats from the other person. Unfortunately, most information about cats comes from either something people have written or from inside someone’s head. Therefor it is up to us to decide what we believe to be knowledge and what to be opinion.

Dramaturgical Analysis Essay

In life we all act differently depending on who we are with and the situation at hand. In almost every situation we act in a different way, with our friends in public, with our family members at home, with coworkers, and most importantly our boss in a work environment. Depending on who we are with you could say our personality changes. As humans we know how to act in every situation, at work you would dress more formal, whereas going out with a group of friends you would dress more causal. Along with our looks changing, we also change our behaviors, the way we talk, sit, the tone of your voice, etc. At a doctor’s office, the receptionist must play a defined role. She has to act polite, caring, professional, and must remain discreet about her patient’s information and conditions. The receptionist is 27 year old Hispanic woman, she works at the doctor’s office from 8 am to 5 pm. She is acting in a professional manner, well maintained, dressed in scrubs with closed toe shoes. I would describe the receptionist as upper middle class social status. The receptionist sits at her front desk in the middle of the doctor’s office and greets all the patients. She is in charge of all the paper work, appointments, and all the patient’s charts. While analyzing the receptionist in her work environment I noticed many front stage behaviors and backstage behaviors (concepts used to describe the relationship between the roles actors play at a given moment and the various audiences these roles involve). For example, she would talk to almost everyone with respect, especially her patients and boss. Then when no one was around, I noticed that she was very rude to her coworkers. By looking at her coworkers facial expressions it was obvious to see they didn’t like the receptionist. When the boss was around the receptionist would act very professional and caring towards everyone. Right when he would leave the room she would start doing different things that I’m sure wasn’t involved with her job. I noticed she was on her cell phone a lot, texting and talking in a very rude way to people and mostly about her personal problems, even though she was supposed to be working and taking care of her patients. When the boss would walk into the room she would quickly hide her cell phone and act as if she is working. The receptionist never noticed that I was observing her every move therefore I was able to see her front stage and backstage behavior. We all have these behaviors, but I was shocked to see that this receptionist showed both her personality sides at a professional working environment. Using an approach, like dramaturgy, helped me to analyze social interaction in a more interesting and complex way. If I had been just simply observing the receptionist I would have never payed attention to her backstage behavior. By using a dramaturgical approach I noticed how her personality would change depending on if the boss was in the room or not. This approach provides us with a deeper understanding on how humans think and act. In life most of us only show our good side to people especially at work, therefore I was surprised to have been able to see the receptionist rude side. I think if the receptionist had known that I was observing her she would have acted only in front stage behavior. This assignment was very beneficial to me it helped me to take a deeper look at what microsociologists do. Now I have a different perspective on how people act. I knew that humans act differently in public than they do in private but I had never seen it happen in real life which made this assignment so much more interesting to me. I think it is really important to know how to act in every situation. Some people do not understand that a work environment needs to remain professional whereas going out with your friends can be more social and personal. Overall I enjoyed this assignment because it opened up my mind to bigger ideas. It made me think if a person can act like this in work environment imagine how they act with friends, people they like, and just imagine seeing people they don’t like in public. It made me think that if the receptionist wasn’t scared to talk rudely to her coworkers in the office imagine how she would act if she saw them in public. From now on I think I will always be using the dramaturgical approach because it provides us with a richer meaning and deeper understanding of human behavior.

Philosophy of human nature Essay Example | Topics and Well Written Essays - 1750 words

Philosophy of human nature - Essay Example Humans are the only beings who realize their mortality and are able to make a death the most sensational topic for discussions. Inevitability of own death is accepted by people not as an abstract verity but something that is able to bring the biggest emotional shock and touch the deepest feelings of personal inner world. To find the answers on the questions of life sense and existence of life after death, mythology, religion, philosophy and even art present numerous arguments to support both sides of the coin. The theme of life and death is everlasting and essential for the spiritual culture of humanity in all its manifestations. This permanent philosophical matter is widely covered in print and broadcasting media. Reflecting about possibility and existence of eternal life is intriguing, first of all, because we do not know the exact explanation with the lack of doubts in its veracity. Everything that is unconceivable and unknown causes interest and stimulates imagination. The proble m of death and everything that concerns it has been mentioned since ancient times by Plato. Humanity may have a great hope for the existence of life after death; however, there is no any certainty or scientific proof for conjecture. The only thing left is to make assumptions, which are able to form person’s belief and positive attitude or distrust and rejection. The discussion of death may cause various reactions including even groundless prejudices and undisguised fear. However, among respectable scientists, there are a lot of optimists who present persuasive arguments to believe that after death human’s soul does not disappear. One of such literary works that stimulates thinking process and force people to review own opinions is the article of Andrew Dell’Olio, who claims that near-death experience (NDE) is a valid ground to believe in eternal life. Due to the stories of people who have experienced near-death, it has been concluded that when a person dies, the brain still remains its activity and consciousness; otherwise it is hard to explain how people who return to life remember everything that has happened in addition to the new visions that they have seen during the death of the body. According to the statistics, the number of clinical deaths increases because of the technological development and innovations implemented to the medical services, which help to revive a person after death. Therefore, today there are more and more people who have had NDE and based on their memories and feelings some significant conclusions can be made. Despite ambiguity of philosophers’ attitude, Dell’Olio tries to find out whether there is a rational basis to believe that NDEs prove the eternal life. It is evident that studies on the matter of near-death should take into account such factors as mind and body illnesses of the patient and the nature of personal identity. In spite of the fact that life after death is genuinely philosophical i ssue, it is fair to admit that there is a tendency of philosophers to ignore this question mostly because of its over popularity and urgency. Materialists consider that NDE does not represent any interest for philosophy simply because it is only hallucinations, which are caused by the decrease of brain’s activity. Basing his argument on the religious aspects, Dell’

Fair value Essay Example | Topics and Well Written Essays - 2000 words

Fair value - Essay Example value measurement, there is need to know the meaning of fair value which is basically â€Å"exit price of† a market transaction rather than specifically applicable only to an entity. Said fair value depends basically whether or not there is an active market or not but preferably the exit price must be that of active market, if there is any. Thus if there is active market, the exit price would refer to quoted prices for identical assets or liabilities that a company or entity can access at measurement date. Thus if there is no active market, that which is observable or objective available should be the basis for said fair value as much as possible. However, IFRS categorizes the fair value into three (3) inputs which are arranged in hierarchy giving priority giving the highest priority to (adjusted) quoted prices in active markets for identical assets or liabilities and the lowest priority to unobservable inputs as provided or in IFRS 13:72 (Deloitte 2014a). When it is required to use fair value? It is required for certain assets and liabilities as implemented in each IAS or IFRS issued by the IASB. As such, the measurement and disclosure requirement under IFRS 13 do not apply to the following according to IFRS 13.6: (1) Share-based payment transaction within the scope of IFRS 2 – Share-based Payment; (2) Leasing transactions within the scoped of IAS 17 – Leases; (3) Measurements that appear similar to fair value but are not the same, such as the net realizable value in IAS 2 – Inventories, and; (4) Value n use in IAS 36- Impairment of assets (BDO, nod) When it is permitted? It is permitted as provided for certain assets and liabilities also as implemented by specific IAS or IFRS issued by IASB. In both cases however, there is a requirement of disclosure about the fair value measurement being used by the entity (Deloitte, 2014a). In so applying the categorization of inputs to measure fair value using different levels of the fair values

Literature review saudi arabian culture Example | Topics and Well Written Essays - 2750 words

Saudi arabian culture - Literature review Example that the Western understanding of Muslim women appears unduly influenced and limited by evidence from only a few regions of Saudi Arabia2. The social science scholarship most familiar to the West about Muslim women seems to focus disproportionately on the Middle East and North Africa region (MENA). Often seen as the land of Muslim excellence, ‘MENA’ is in fact home to fewer than 20 percent of the world’s Muslims. Nevertheless, it is an unfortunate reality that women in Saudi Arabian society, and in its local communities, face gender-based inequalities associated with Saudi’s so-called ‘patriarchal gender system.3’ Aspects of this originally pre-capitalist system persist in rural areas across a wide swath of lands, both Muslim and non-Muslim, from East Asia to North Africa. The Saudi Arabian social system, regardless of its religion, features and encourages kin-based extended families, male domination, early marriage (and consequent high fertili ty), restrictive codes of female conduct, the linkage of family honour with female virtue, and occasionally, polygamous family structure. In all Muslim areas, veiling and sex-segregation generally form part of the gender system.4 The seclusion of women from the rest of the world alongside the concurrent ban on sexualisation of women in the public eye has led to increased levels of sexual violence and abuse directed towards both women and children5. It is only recently that researchers have uncovered more accurate statistics on the occurrence of this abhorrent violence following the establishment of human rights based projects and refuges to rescue and protect women and children as well as to promote the welfare of the wider-public in general. 1) General Theoretical Background: Women and Gender An important foundation for the study of women and gender is to be found in the feminist literature of the 1970s. Around this time scientists had begun to untangle the complex interplay betwee n biological gender differences, and the abstract concept of gender, which is now a socially determined construct imposed on all human beings from the moment they are born. (Maccoby and Jacklin, 1974) Terminology such as ‘the sexual revolution’ (Millet, 1970) were used to describe the birth of consciousness about women’s subordination to men in patriarchal societies and many aspects of women’s lives were re-examined in this light. This analysis is similar to some Marxist ideas because it identifies the concentration of wealth and power in one area as the source of oppression: â€Å"the position of women in patriarchy is a continuous function of their economic dependence.† (Millet: 1970) Another American feminist studied the ways in which women in patriarchal societies are conditioned to adopt domestic and subservient roles, stressing the social constraints, which are described as â€Å"a comfortable concentration camp.† (Friedan: 1963, p. 438 ) Later, scholars moved away from

Company report Essay Example | Topics and Well Written Essays - 2500 words

Company report - Essay Example From manufacturing and installation of modern orbit presses till the repair, maintenance and troubleshooting of the presses as well. The Sizer is the innovation body of pellet manufacturing presses. The pellet manufacturing operations of the Sizer Ltd is competing with rivals, where the challenges are more enough to survive in industry. 1. Remit The boundary of this study is confined under management and financial factors to analyze. We will initially focus on the factors of SWOT analysis of the Sizer Ltd and the industrial factors facing by the firm. The Sizer Ltd dealing with two dimensions, first consists on the pellet manufacturing and supplying operations where the number of competitors are large whereas the Sizer is facilitating in three different large markets of the world. Next operation of this firm based on the engineering and technical support division, which provides the pellets manufacturing presses. In pellets presses industry, the Sizer is the global leader which innov ate this technology in mid-nineties. 2. Background of Sizer Ltd History of Sizer Ltd consists on the combination of engineering innovation as well as the quality manufacturing of pellets. A British pioneer engineer established Sizer Ltd in 1899 in Hull, England. The first ever pallet manufacturing press was designed by the Albert Sizer, son of Sizer’s founder with the name and style of Cuber. ... The basic robust designs rapidly improve to meet the market requirements of quality efficiency and the cost effectiveness and become the familiar Orbit Pellet Press. Simultaneously, Sizer providing the wide range of pallet presses and the spare parts with technical supports which includes the maintenance and installation of presses. The most selling press of Sizer, Orbit presses is the most efficient more for manufacturing of pallets, the main characteristics of Orbit is easy for installation and adaptable for bespoke applications. This use in diverse industries like manufacturing of animal feed, charcoal briquetting, biomass, malting and flour millings. It has capacity from 200kg / hour to 10000kg / hour range availability which depends on material and type of manufacturing. Year 2008, the industry of pellet producing was sacrificing for the impacts of recession, which shows in Figure 2 that lower quantity of pellet manufacturing stoves sold and installed whereas, only boilers sold out by the Sizer because of barrier of new entry in industry but the only capacity enhancement through the boilers. (See Figure 2) 3. Method and Tool of Analysis We choose the SWOT as best analysis tool to identify the strength, weaknesses, threads and weaknesses of Sizer Ltd and the competitors as well. SWOT Analysis is the more frequently and easily understandable tool to identify the international factors of the firms which exhibit all the internal and external factors to understand the current position of the firm and the market or industry, furthermore, it helps to create the strategies of future to more stabilize the firm and achieve the organizational goals by capturing the

LEGAL ASPECTS OF INTL BUSINESS Essay Example | Topics and Well Written Essays - 500 words

LEGAL ASPECTS OF INTL BUSINESS - Essay Example Malaysia Airlines flies from Kuala Lumpur to Beijing twice daily without stops. Passengers arrive at least two hours in advance. On March 7, a group of 34 Chinese artists’ relatives, organizers businesspersons and families traveling with infants board the plane. An Information technology student in Lumpur and migrants being smuggled into Europe also board the plane. The plane is a Boeing 777, one of the world’s most popular passenger jets enabled with electronic controls and a computer to keep the plane steady(Philip, para. 11). Malaysia Airlines is an international company therefore; its operations are in accordance to international laws in the form of treaties conventions regulating its mother county’s relationship with other counties such as China. International law also provides litigation in cases of such breach of contracts by parties dealing internationally. International law also provides guidelines that facilitate transfer of risk from one party to another dealing internationally. Negligence by a party that has led to losses on the other party can be a basis for suing for damages. China has not held back in halting the pace of the search for Malaysia Airlines Flight 370. It has deployed 21 satellites and a flotilla of naval ships. China has also dispatched investigators to Malaysia, run background checks on Chinese passengers and scourer radar images. Working with Malaysian government in searching for the plane and investigating the happenings has revealed limits of China’s power, influence, technological and military might in the region, despite the rapid rise as a rival to the United States and American strategic dominance of the western pacific. Malaysia has been keeping other nations, including China at a distance, taking a leading role in solving the problem. Malaysia has the right to take control in the search operation. However, China as nation of

Managment in Assisted Living Facility Research Paper

Managment in Assisted Living Facility - Research Paper Example 11)†¦.. TRANSITION PARAGRAPH Park University is conducting this research work related to management that includes such topics that help the organizations to improve their productivity in better way. BODY This research paper is related to management that covers lot of topics such as: (a) diversity management, (b) ethical, social and legal responsibilities, (c) international business†¦, (XXXXX & YYYY, 2009, p. 18). Diversity Management Now a day’s Diversity management is become an important issue for managers. Usually human resource managers initiate it and department heads and supervisors try to manage it. The idea of diversity management style is to encourage employees to feel free and comfortable their work places and develop an appreciation in particular areas such as race, gender, background, sexual orientation or any other factors that may not be shared by everyone working in the same area of the company. It can be adopted in different organizational environments and can be integrated with different management styles. For example if you are promoting recognition and acceptance of diversity among employees then hostile workplace environment can be converted into welcoming environment where people feel free to communicate, share and support to each other in any task associated with job. This thing definitely helps in increasing the productivity level in an organization. Now the question is what the benefit of diversity management program is. One of the main advantages of diversity management is that it helps to encourage the development of skills and talent among employees. Employees begin to feel valued and be ready to leave their comfort zones and enhance their skills for the benefit of departmental team and company as a whole. Basically what diversity do, it acknowledges and uses these inherent differences and move towards creativity and innovation for the better performances and competitive challenges. Diversity not only focuses on how pe ople perceive themselves but also how they perceive people. This thing effects their interaction. Successful organizations recognize the need for immediate action and are ready and willing to spend resources on managing diversity in the workplace now. There are some benefits of workplace diversity are: 1- Increased adaptability 2- Broader service range 3- Variety of viewpoints 4- More effective execution Some challenges are also mentioned here according to Josh Greenberg that are: 1-Communication 2-Resistance to change 3-Implementation of diversity in the workplace policies 4-Successful Management of Diversity in the Workplace 5-Assessment of diversity in the workplace (By Josh Greenberg is President of Alpha Measure, Inc. located in Boulder, Colorado. Article Source: http://EzineArticles.com/11053) Here i can quote the example of Graham School of General Studies at the University of Chicago who designed a program for implementing

Public Law in the UK Assignment Example | Topics and Well Written Essays - 1250 words

Public Law in the UK - Assignment Example There are various opinions on why the U.K does not have a written constitution. Some observers feel that the U.K does not have a codified constitution because it has been politically stable for too long. The royal families in other European countries like France and Germany have had to step down and draw up constitutions as a result of a revolt by the masses. In contrast, Great Britain never faced any revolt or rebellion against the crown during the 19th century. Instead, it has transformed itself into a democracy over the years. [Nigel Morris,2008] In the process of drafting a Bill of Rights and Responsibilities outlining citizens' rights and codifying the political system last year, Jack Straw, Secretary of State for Justice remarked that "The constitution of the United Kingdom exists in hearts and minds and habits as much as it does in law." This statement provides a good enough reason as to why there is no codified constitution on the U.K. He also points out that the passing of this Bill could bring U.K in line with the most progressive democracies in the world. [Nigel Morris,2008]. Morris, however, argues in favor of a written constitution stating that British democracy is in a crisis as citizens eye politicians with cynicism and the turnout in general elections has been falling over the years. This could be due to a lack of interest on the part of citizens as there is no written code of law stating their rights and responsibilities. The true essence of a democracy is the manner in which its elections are held. Since democracy is the rule by representatives of the people, a larger voter turnout could mean an active interest on the part of citizens in the affairs of the State. An alarming trend has been observed in the turnout in elections in Britain in recent times. Each time, the number of voters keeps decreasing from the previous one. Other than the general elections in 2001, where the turnout was 59.2%, only a miserable 23% of the population of U.K voted in the European elections in 1999. This was the lowest turnout among all European countries. The following table shows the voter turnout over time in British elections. While the turnout in local elections saw regular fluctuations between 1979 to 1992, it seemed to follow a downtrend from 1992 onwards. The General Elections saw a marginal decline in turnout from 1979 to 1983, though it was a respectable 75% till 1992, after which it appears to have declined to 70% in 1997 and crashed to below 60% in 2001. Similarly, while the turnout in bye-election was almost 55% in 1979, it had declined to almost 40% in 2001.

Effects of Drinking Alcohol Essay Example for Free

Effects of Drinking Alcohol Essay Drinking alcohol is like taking a drug. It is a form of drug abuse, and drug addiction. This is a worldwide problem that many people are involved in. There are good effects of alcohol if it is in small amounts, and in moderation. On the other hand there are bad short and long term effects. The effects that a person will get are all based on certain factors like, how much and how often alcohol is consumed, the age of the person, when the person started and how long they have been drinking for, gender, their family history and last but not least based on their health. Lately scientists have been saying that a little bit of alcohol with dinner is not only okay but it is also good for you. This is true in moderation. They say that if you drink a small amount of alcohol it will help you sleep. Also if you drink a moderate amount every day it can help your health in the long run. A moderate amount is considered to be 1 drink for women daily and 2 drinks for men daily. This can help bring your HDL level up, which helps protect your heart against disease that causes heart attacks. Also a moderate amount of alcohol everyday can lower your risk of developing diabetes by increasing your insulin sensitivity. It can also raise ‘good cholesterol’ levels. In the long run they have said that for women it helps keep the mind sharp in later years. Now when they talk about having a helpful amount of alcohol they mean small doses of it a day with a meal, so that the absorption rate is slowed down. Now this doesn’t mean that a person should start drinking for the benefits that it gives, it just means that if you drink in moderation already it could be slightly helpful to you in the future. If you take advantage of that and drink in excess there are effects that you should be aware of. Contrary to some beliefs, alcohol is a depressant. This is the opposite of a stimulator, meaning that it calms you down, and slows down some organs in your body. Alcohol therefore has short term effects on your body. With about 0. 05% blood- alcohol level you start to get dulled judgment and your inhibitions are released. After that stage you start to get clumsy and will have slurred speech with about a 0. 10% blood-alcohol level. Once you come close to unconsciousness you have a 0. 30% blood-alcohol level. After that point it starts to get dangerous, because you can go into a coma at 0. 45%, and then at 0. 70% the brain starts to shut off and stop controlling things like breathing, and your heart, which will end up in death. These facts are not meant to scare you, because most people can’t drink past 0. 40% because they are asleep. Some other short term effects include blackouts, where you can’t remember what happened, and insomnia, where you can’t fall asleep. While you are drinking you will be less alert, less aware of your surroundings, lose your muscular coordination, have difficulty walking, have blurred vision, and have slow reaction times. This can lead to accidents, injuries, and death. Also after drinking you may get a hangover the next morning which will include effects like headaches, nausea, thirst, heartburn, dizziness, and fatigue. If you are not careful with the amount of alcohol that you drink you can get some bad side-effects. Once you start to become addicted to alcohol you are considered an alcoholic. There are many long term effects that come along with drinking lots of alcohol for a prolonged amount of time. Drinking alcohol like this will damage your organs, like the brain, liver, stomach, intestines, and heart. The brain is affected, because brain cells die which leads to memory loss, confusion, learning difficulties, problems with attention, and brain disorders. The liver is effected, because cancer can develop there, and also in the mouth and throat. The stomach may acquire ulcers. From prolonged drinking you can have a stroke, or have heart failure. The nervous system can also get damaged, and when this happens the person will get physical and behavioral problems. Impaired vision can also be a result of this type of drinking. It also affects your health. One reason for this is because alcohol is high in calories which can lead to obesity. Another reason is that poor nutrition normally comes side by side with lots of drinking. This could be because the alcohol interferes with the absorption and storage of the vitamins you get. Also the water soluble minerals get lost because of the increased urination that happens. Because of the lowered health you also have a lowered resistance to infections. Some other less serious effects of prolonged drinking are vomiting, profuse sweating, hallucinations, tremors, and sleep disturbances. All of these problems can quickly lead to injury to oneself or to others, violence, and death. Also it leads to a loss of employment, and a loss of family life. If you are addicted to alcohol or drink a lot of alcohol for a long period of time you will shorten your life span by about 12 years, and get a lot of serious side-effects. In conclusion alcohol can affect your life in a good or bad way depending on how you drink, how often you drink, and how much you drink. It is better to drink in moderation, and responsibly. This normally means drinking only 1 to 2 glasses a day with a meal, and to also have a healthy diet that goes along with that. Otherwise the health benefits of drinking alcohol are gone, and replaced with some horrible side-effects. Everyone can make their own decision on what drinking in moderation is and what drinking responsibly means, but everyone should be informed with the facts.

Coming to Terms Essay Example for Free

Coming to Terms Essay Her argument was based fully on fast food restaurants adopting ideas from fine dining restaurants . Falk inserts an inordinate amount of her own feelings on the topic and doesn’t analyze the subject as well as she should have. She focuses mainly on the fast food business while lacking in her analysis of fine dining. She also should have made the paper more about what caused the changes in the restaurant business instead of the changes themselves. In the essay Falk has many examples of foods and restaurants that have changed and became noticed for their modern style, such as Panera Bread and Chipotle. She appeals to a large audience by adding examples many people can relate too. On the other hand, her article is extremely biased in multiple ways. She makes too many generalizations that may not particularly be true in some cases. For example she states, â€Å" the fact that people today hate to make choices, preferring to have the best of both worlds † (Falk,33). This may not be exactly true for everyone. She uses the previous quote to support her argument in saying that since people are so indecisive quick casual would be a good alternative. Another instance is when she states, â€Å"There are significantly more calories at table service restaurants† (Falk, 35). The prior quote shows her bias towards dine-in restaurants because she only uses negative examples of fine dining. Furthermore, her essay is very restricted. She aims her essay towards adults and college students with her use of language and examples of certain restaurants; But a lot of her writing makes you think otherwise. The core of her essay is stating that quick casual is the new alternative to fine and fast food dining. Though she never takes into consideration the ideas of being a vegetarian or that college students have dining halls or even the fact that not all people eat out. She had good arguments but they did not affect the people they were meant to affect. One of her main argumentative statements is at the very end of her essay when she says, â€Å"The country is focused on problems with obesity and poor eating habits .. until major changes are made, food prepared at home will almost always be healthier than food eaten away from home† (Falk,36) . These type of statements should have been more prominent in the essay, she only brings up this type of conflict in the last paragraph and nowhere else. By tying in the eating at home or the obesity aspect more, she would have had a strong argument. As mention earlier, if she touched on all the aspects possible that would have made her essay more relevant Some of her most outstanding focuses were â€Å"Trend Mapping† and the â€Å"Trickle Down Theory†. Trend mapping helps culinary experts predict which menu items will be popular in the future. The trickle down theory helps quick casual restaurants enhance their menu with more fine dining dishes. These ideas help customers make smart choices. I was impressed with her inclusion of these two innovations because they go right along with her topic and fit into the main idea . Even though her essay was poorly structured at some points, there were also some good points throughout. I feel that her style was very laid back and readable because she used places her target audience have been and can relate to, as examples. Brenda Falk creates this article with the objective of describing the many similarities between the food industry and that the in between â€Å"quick casual† style is the most convenient. She successfully describes these similarities and elaborates on the new innovative style but never fully creates a legitimate argument. If she discussed more on the topic of eating at home or the factor of money or even brought in some positives of fine dining, that could have created a stronger argument. She has a great sense of organization and style but needs to focus more on her analysis of the topic.

Cannibalism: Causes and Effects

Cannibalism: Causes and Effects CANNIBILISM IS RARE IN NATURAL SYSTEMS, IT IS GENERALLY NOT IMPORTANT FOR UNDERSTANDING POPULATION AND COMMUNITY DYNAMICS. DISCUSS. In ecology, cannibalism is defined as killing and consuming a conspecific individual. It can also be referred to as intraspecific predation. The key difference between cannibalism and other feeding acts such as necrophagy is that cannibalism relates only to conspecifics and includes the act of killing the prey or feeding on it whilst it is still alive. Cannibalism appears common in nature and has been recorded in over 1500 species. This essay will aim to highlight the fact that cannibalism is an important part of population and community dynamics in many natural systems. There are different types of cannibalistic behaviours that can occur. Size structured cannibalism is the consumption of a smaller or less advanced individual by a larger or more advanced individual. This is the most common type of intraspecific predation and takes place in a large variety of taxa including; 36 families of teleost fish (Smith and Reay 1991), crows (Yom-Tov), ground squirrels (Vestal 1991), dragonfly larva (Crowley et al 1987), isopods (Leonardsson 1991), reptiles (Keren-Rotem et al 2006) and salamanders (Rudolf 2006). Another form of size structured cannibalism is Infanticide cannibalism which is the consumption of the individuals own, or another conspecifics, offspring. Sexual cannibalism is when one member of a mating pair kills and eats the other member. This is restricted mainly to arthropods, insects and amphipods (Polis 1981). Cannibalism can even take place before birth as intrauterine cannibalism, where the largest embryos feed on smaller ones. It has been well studied in carnivorous sharks and teleost fish (Crespi and Semeniuk 2004). Sibling cannibalism can also occur amongst the newborns; this has been recorded in over 100 species (Polis 1981) and primarily occurs when the siblings differ in size or strength. Numerous studies have been carried out to discover if cannibalisms prevalence in nature relates to an important role in the dynamics of populations and communities. The majority of these studies have suggested that cannibalism may indeed have a large role in the regulation of many natural systems. When considering population dynamics, the components of the density dependent regulation of the population size is a major aspect. Cannibalism is of such importance in some species that it has been recorded as the main population regulating density dependent factor for them in their natural habitat. In young wolf spiders, this was tested using field and laboratory experiments (Wagner and Wise 1996). Field experiments showed that removing all natural enemies of the spiders did not reduce spider mortality as would have been expected if the population was regulated by predation. Also, increasing spiderling densities did not reduce the spiders prey density and only affected growth slightly, suggesting prey amount is not a key regulating factor. However, the effects of emigration could not be accounted for entirely which prompted more controlled experiments. These laboratory experiments showed that cannibalism and mortality rates amongst young spiders increased when prey availability decr eased, and higher densities exaggerated this effect (FIG 1.) Although this shows that cannibalism is sufficient to regulate the density of a population of wolf spiders, it does not confirm that in natural systems the enemies of wolf spiders are not the true cause of the mortality. It may only be when the natural enemies are removed that cannibalism takes over regulating the population density. In larval dragonflies it was shown that cannibalism was the main cause of mortality and that the amount of cannibalism was determined by density (Buskirk 1989). The mortality due to cannibalism was determined by comparing normal populations with populations that had their labial palps removed so they could not kill one another. It was found that non-cannibalism groups survived significantly better and this effect was greater at higher densities. The cannibalism groups showed reduced size distributions as only smaller instars were eaten. This meant that it was possible to fit the results to a predator prey model, that incorporated size structure, which indicated that cannibalism can affect size structure and result in a relatively lower number of young larvae. It is not uncommon for population structure to be affected by cannibalism; recruitment rate variations and biased age distributions have been accounted for by intraspecific predation in multiple species, such as teleost fish(Smith and Reay 1991), some polychaetes and molluscs(Polis 1981). Nevertheless, it has also being found that cannibalism can reduce fluctuations in recruitment rate by stabilizing population dynamics (Brownell 1985). Cannibalism in tribolium beetle populations was found to cause cycling in some life stages while stabilizing others (Benoit et al 1998). Separating the different stages of the lifecycle showed that the cycles in the larval and egg stages were due to larval cannibalism whilst cannibalism of eggs and pupa by adults stabilized the population structure and density. When adult cannibalism of pupa was stopped, the rate of population increase approached exponential. Although clearly an important factor in laboratory experiments, the effects of cannibalism in natural tribolium systems may be weakened due to many other factors influenced by density. Cannibalism can clearly have largely influential effects on the dynamics of individual populations, therefore any communities that these populations are involved in will also be affected. In IGP (Intraguild predation) systems, the predator, often omnivorous, and the prey share a common resource. Models not considering cannibalism designed to predict the structure of these food webs (Holt and Polis 1997) matched well with empiricial data found in studies with microbial systems (Morin 1999) but not others. The four main predictions of the non-cannibalism models were: For coexistence, prey must be more efficient at exploiting the common resource and predator must significantly gain from eating prey. The prey can survive at a lower amount of shared resource but in high enrichment conditions the predator will cause the extinction of the prey by apparent competition. A decrease in predator density will increase prey, therefore decreasing the resource. Only in a small area of the shared space is coexistence possible. However, the models which included cannibalism made predictions which differ from these but match better with empirical data and the observed fact that IGP systems are stable (Holyoak and Sachdev 1998) and widespread (Arim and Marquet 2004) in nature. These models, which considered cannibalism (Rudolf 2007), found that if the predator is cannibalistic it can exploit resources more effectively which may enable it to exist at lower shared resource levels. A change in the effect of enrichment will also occur so prey extinction does not happen at high resource densities. Furthermore, if the prey is cannibalistic, a decrease in predators will increase the shared resource density. This is due to less resource consumption by the predator stage and little or no change in resource consumption by the prey due to increased mortality and feeding from cannibalism from the lack of predators. This study showed that cannibalism was found to support the coexistence of the intraguild predator and prey. However, this only represents the findings of the predictions of a model which has not yet undergone a great deal of scrutiny. Nevertheless, it illustrates the necessity to account for cannibalism to enable accurate predictions of community dynamics as cannibalism effectively establishes an additional trophic level and population feedback loops. Consequently, it is incorrect for food web theory to view cannibalism merely as a contributor to density dependent mortality that has no effect on interacting species (Hart 2002). Incorporating interspecific and intraspecific interactions into food web theory which account for the size structure of the populations will undoubtedly improve understanding of community dynamics. Due to these inter-population feedback loops, nonlinear interactions within predator and prey systems can take place (Rudolf 2008). When the prey has cannibalistic individuals and the predator consumes these individuals, mortality in the prey due to cannibalism is reduced (FIG 2. A). This is a density mediated indirect interaction, just as if the predator consumed non-cannibalistic prey, increasing competition between the cannibals and the predators (FIG 2 B). Cannibalism can affect the behaviour of the smaller individuals of the population in multiple species (Crowley et al 1987, Persson and Eklov 1995, Keren-Rottem et al 2006, Leonardsson 1991) causing them to change their habitat or their activity. These general predation evading responses by the smaller individuals will reduce cannibalism and have a behaviour mediated indirect interaction by decreasing the interspecific predation rate (FIG 2. C). Higher interspecific predation rates causing a behaviour change, therefore reducing intraspecific predation(FIG 2 D) is also an behaviour mediated indirect interaction. These indirect interactions reduce the predators overall impact on the prey and can cause nonlinear relationships (Rudolf 2008). These nonlinear relationships have the potential to alter community dynamics significantly in predator prey systems with size structures. It is clear that to assert cannibalism as rare and unimportant in population and community dynamics is false. Cannibalisms regular occurrence in nature makes it undoubtedly a factor which must be considered as important. When cannibalism is considered within populations, both theories and empirical evidence have illustrated its varying impact on population dynamics. With this sort of influence at the population level, it seems surprising that an inclusion of cannibalism into general community dynamic theory is not common practice. Continued work by Volker Rudolf however, is showing cannibalisms role in predator prey interactions and trophic chains, yet empirical evidence of this is still lacking. Regrettably, until this has been collected, cannibalism may persist as possibly one of the most underappreciated factors that functions in community dynamics. The lack of studies investigating cannibalism in systems in which it appears scarce and unimportant is profound. Presumably, this is because it may seem meaningless to carry out or publish a study which proves cannibalism as non-existent or unimportant in a system that it was already previously assumed to be unaffected by it. For this reason, it is important to be vigilant when estimating the importance of cannibalism on a whole in understanding population and community dynamics. Nevertheless, to allow theories concerning population demography, predator prey interactions, trophic chains and other interactions to be implemented into natural systems, it would certainly be beneficial to consider cannibalisms role.